The Founder and Creative Director of Ethnic Essence, Smita Mohindra, comes from three generations of artisans from her hometown in India and trained at one of the most renowned creative academies in the world, National Institute of Design. She has more than two decades of experience as an event producer and planner, including over 500 weddings & events. Smita has an expert knowledge of the wedding marketplace, having worked with the industry’s leading brands, venues and vendors. Her expertise in creative direction and her focus on personalized attention form the foundation of her relationship with the Ethnic Essence client.